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How to write the About section on LinkedIn

3 Simple Templates for Jobseekers

How to write in About section on LinkedIn?

Template 1. 4S framework

I usually advise my clients to approach about section on LinkedIn as an interview question: “Tell me about yourself”.

  • Strengths
  • Situation
  • Skills

Success

  • Write about what you have done in the past.
  • Write about what was your game up to date and what you have achieved in it.
  • What made you the specialist you became today.
  • Showcase your proven track record of delivering value to the companies you’ve previously worked for.
  • Emphasize experiences that showcase skills.

Strengths

  • What are your top skills?
  • What is the value that you are offering to a potential employer?
  • In this paragraph, you must display how you can produce positive ROI, should an employer decide to invest in you.
  • What is the career capital/social capital/culture that you can introduce to the company DNA.

Situation

  • This is the paragraph in which you explain your current situation.
  • Explain why you are in transition and what you are looking for.

Skills

  • Bullet list of your skills (hard skills/foundational skills)
  • Contact info at the bottom.

Template 2. #KB style

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LinkedIn
  • What are your core competencies and achievements( that can be automatically translated into the value of the job requirements)
  • Key competencies
  • Technologies
  • Methodologies
  • Key achievements

Example [link to the original post on LinkedIn]:

I am an MS educated Senior Project Manager with extensive experience in delivering proven results through the management of technical operations and projects, within time and budget constraints.

  • Project Management
  • Strategic Planning and Implementation
  • Change Management
  • Process and Performance Optimisation
  • Increased project revenue by 30%
  • Managed high profile program for major establishment with $2m budget
  • Executed 6-month maintenance project for 50 global clients

Template 3. FAQ style

Look at the About section from the Fanny Dunagan’s LinkedIn profile.

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Fanny Dunagan
  • She knows her audience and understands the questions they might ask.
  • It is a response to the FAQ of some sort but also packed with value.
  • She uses emoji to spice it up but not excessively — tastefully done, just enough to grab attention to the key points.

More tips

Find your style

1st person vs 3rd person?

Think like a copywriter.

The job of the headline is the same as the job of the headline in the article. It should grab the attention of the reader and make him scroll down to your About section.

Be short, be direct, and be done.

The detention span of an online reader is very short.

Improve SEO

Populate your profile with buzz-words, industry terminology, and professional language.

Use Emojis.

Emojis can be used as an excellent attention grabber.

End up with a Call to Action.

You can include a call to action (CTA) in your About section.

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